Visit the Pepsi MAX Tower at Reading for the ultimate festival experience

Pepsi Max is back on the festival scene in 2019, joining the line up at Reading and other massive festivals this summer.

We know you won’t want to miss headliners like The 1975, Post Malone, Twenty One Pilots and Foo Fighters, so we’ve built the Pepsi Max Tower – a three-storey experience with an open-air viewing platform. By taking a journey through the Pepsi MAX Tower – including the Photo Album Light Booth and Recording Studio GIF Booth – and sharing them on your social media, you could be randomly selected access to the exclusive viewing platform and bag the best view. It’s Maximum Access, No Crowds.

Glowing with red and blue LED’s, it’s going to be unmissable on all three days of Reading between August 23 – 25th so drop-in, take part in the activities and you might be lucky enough to access to the viewing platform at the top when it matters most.

Inside, you and your friends can create your own album cover by stepping into our special effects Light Photobooth. The neon’s on and the camera’s ready to capture the chemistry between your band members – all you need is a pose that could go platinum. Enhance your chosen shot with overlays on our interactive touchscreen before sharing it directly on social.

Then it’s time to hit the recording studio. Play the Pepsi MAX rap and start performing in one of our booths. Don’t worry about the vocals, the only recording we’ll really make is a gif, sharable on social. The Pepsi Max talent scouts will be watching your performance on screens around the venue at all times though – so GO ALL IN.

If you’re selected to make your way up to the viewing platform, you’ll also gain access to the Backstage Bar. Here you’ll find Pepsi Max Mixologists creating killer cocktails. Once you’ve been served by our superstars of the bar, hang out for a while and check out the festival action. When you’re ready you can make your way up to and enjoy the best view of the festival.
With limited access to the roof at any time, don’t leave it late to go all in! Get down to the Pepsi Max UK Tower and have a Reading to remember. #fortheloveofit