It’s no secret the Danes love their music, which is why Carlsberg has once again joined forces with Reading this summer. Part of the exciting line-up will be Carlsberg’s Danish Pilsner, rebrewed for a crisper, fuller taste. Worth a try? Probably.



Somersby are excited to be the official cider partner of Reading Festival. Best served thirsty. This delicious cold-filtered cider has no artificial flavours or sweeteners, simply bucket-loads of great apple taste. That’s real refreshment.


Co-op is returning to Reading and they couldn’t be more excited to be back at the heart of festival communities in 2022. Come and visit their store where you’ll be able to buy your essential items including food, water, beer, wine and toiletries. Co-op look forward to welcoming you back.


Three are bringing the ultimate VIP festival experience to Reading Festival with the Three Platform. Not only will you have a prime view of your favourite acts on Main Stage East, you’ll feel like the ultimate VIP in our beautiful, instagrammable area full of bubbles, swings, DJ’s and ice-cream. You can also recharge your devices so you won’t miss a moment of the action.

In addition to that, Three are excited to be bringing you 3Charging, a phone charging service allowing all festival goers to stay powered up throughout the weekend – 3Charging will be located by Svenn’s Place at the festival this year so make sure you come by to grab a power bank! There are exclusive 3Charging discounts available for Three+ members,

Download Three+ today, Three’s customer loyalty app, for exclusive offers, pre-sale tickets & much more.

Welcome to life with a few extra plusses


Barclaycard – official payment partner of Reading Festival.

Your Barclaycard is your pass to the hottest entertainment perks –save 10% on drinks* onsite when you show and pay with your Barclaycard. T&Cs apply.

Find out more at: Barclaycard Entertainment.


BACARDÍ rum has a long-standing association with music. Hailing from the Caribbean, they have knack for bringing people together, creating a vibe and putting on a good party. From hosting CASA BACARDÍ live shows at stages around the country, to collaborations with world-famous artists, to celebrating togetherness and diversity at Notting Hill Carnival, BACARDÍ is synonymous with live music experiences that offer people the freedom to do what moves them and dance to their own rhythm. Most exciting of all, through partnering with Live Nation, they’ll be able to bring the good vibes to music lovers all over the UK and beyond.

Their sun-soaked rums are made to mix. Equally delicious in easy-breezy mixed drinks, as well as in classic rum cocktails like a Mojito or a Piña Colada, let BACARDÍ transport your tastebuds to the tropics, even in the temperamental British summer weather. #DoWhatMovesYou


From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to masterfully combining a few all-natural ingredients through a traditional, time honoured distillation process to the individual labelling, numbering, and inspection of each bottle, PATRÓN tequila is crafted with meticulous precision and care. The passion, dedication, and lengths that PATRÓN goes to in order achieve the world’s finest tequila has set the standard for excellence with PATRÓN as the undisputed leader of super-premium category. PATRÓN tequila is passionately handcrafted by our familia who are bold innovators and maintain a tireless dedication to achieve perfection in every drop by masterfully combining a few natural ingredients. This unshakable confidence is embedded in the heart and soul of PATRÓN and leads to a simply perfect tequila.

Pepsi max

As an official sponsor of some of the greatest UK festivals, Pepsi MAX takes a bold approach to bringing people together through music. Pepsi MAX are a long-standing partner of Reading and look forward to creating more musical moments together. Pepsi MAX, MAXIMUM TASTE, no sugar.


Fountain Hard Seltzer loves a proper party and so they are thrilled to partner with Reading Festival to help bring the fun and create some amazing memories in the summer of 2022. Fountain Hard Seltzer is a refreshing, fruit infused, low calorie, low carb, gluten free & vegan alcoholic drink.

Sing Hard. Dance Hard. Go Fountain Hard Seltzer.


IHG® Hotels & Resorts is the Official Hotel Partner of Reading Festival 

At IHG Hotels & Resorts, our family of brands is as diverse as we are. From every day, essential travel to luxury escapes, you can find a collection of welcoming experiences for wherever you go, and however you stay. ​

Your love of adventure is always an asset, and with our diverse portfolio of 17 hotel brands, over 6,000 global destinations, and an award-winning loyalty program, IHG One Rewards, you’ll never run out of new wonders to explore.

Travel like you mean it at


Join Durex at the After Dark Silent Disco to find your best condom fit for a night to remember! #FITMATTERS