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The Pepsi MAX Tower is BACK this year at Reading Festival!

The Pepsi MAX Tower is an elevated viewing experience, serving ice cold Pepsi MAX cocktails, snacks, and the best view of the stage. There is also a refreshing station in each booth, filled with phone chargers, deodorant, dry shampoo, and more.


The ground floor houses our open seating area and bar. Then the top 2 floors consist of 6 private booths. To access a booth, you can join the virtual queue by asking a member of the Tower staff.

Pepsi MAX – Maximum Taste, No Sugar.