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Pepsi MAX® puts its taste on the line and brings The Pepsi MAX challenge to Reading Festival

Pepsi MAX® is calling on Reading festival-goers to experience the delicious, bold taste of Pepsi MAX. This summer, the brand is putting its taste on the line and going head to head with its biggest selling cola competitor with the Pepsi MAX Taste Challenge.

Originally launched in the 1970s, the famous Pepsi Taste Challenge is back for 2018 in a bold and refreshed way. Pepsi MAX encourages people to take part in a blind taste test of two sips to decide the better tasting cola. At events across the country, participants will be given two glasses of unbranded cola and asked for their verdict.

Come on down and join us at Reading festival and let your taste buds decide!