Demae

Music has always been instinctive for multi-disciplinary artist Demae. Raised in
Harlesden, North-West London, Demae would pair her studies with excursions to Rough Trade, curious about their vinyl collection and often pairing her purchases with the latest edition of CRACK magazine. “I used to look at who was the latest top 10 weirdest, eclectic artist coming out.” First introduced to her as a medium through her father, music became a crucial dynamic in their relationship, but also segued into Demae finding her own tastes. “Twice” by Imagine Dragon enamoured her as she watched it play across Grey’s Anatomy. “I went to Rough Trade and found the record randomly, I could finally play it on loop.” Submerged in both her own tastes, and palettes inherited from her father, Demae’s diet of music is informed by a golden age of hip-hop inclusive of the poignance of A Tribe Called Quest alongside the wisdom and balm of a Wu-Tang-Clan