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Alma

Alma’s extraordinary soulful voice and sharply observed lyrics hit somewhere between Sia and Amy Winehouse. Perhaps understandable the world wants to know where and the how the 22-year-old Finnish powerhouse (currently working with MNEK, Rudimental, Charlie XCX, Sub Focus, Tove Lo, Justin Tranter and 2 Inch Punch) began her career in music. “I don’t think I ever really started,” Alma recalls. “It’s just when I was little, I understood that singing made me feel things. It made me feel safe, it made me feel good, it made me feel better. It’s how I’ve survived everything, cliché as that sounds.”