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Abby Roberts

Abby Roberts

Let’s get Abby Roberts’ mind-boggling social media stats out of the way first. The biggest beauty TikTok creator in the world, she has almost 17m followers on that particular app. On Instagram she’s sitting pretty at 2.7m, while over on YouTube she’s currently on 500,000 subscribers. These numbers speak to the tenacity, work ethic and artistry of the Leeds-born 20-year-old, but for the next chapter in her young career they’re essentially meaningless. Always looking for new creative outlets, Roberts now returns to a childhood obsession with music via the release of her lo-fi, bedroom pop-leaning, six-track debut EP, XXX. Anchored by the instantly anthemic, self-penned Paramaniac it showcases both Roberts’ diverse musical influences (Lana Del Rey, Arctic Monkeys, Clairo, to name just three) and her deeply relatable, unwaveringly emotional lyrics (“I love telling a dark story but still making it a bop,” she smiles). As with all aspects of her output, Roberts’ music is led completely by her and her alone. “I had a solid vision of where I wanted to go with this EP. I didn’t want it to be polished. I don’t think you want that for a debut, and that’s not how the process went. It’s all a learning curve. I feel like the EP is more honest because of that.”